The Kind+Jugend baby and teenage Fair in Cologne, Germany is one of the largest and most influential exhibitions in the global children’s industry to select types of wholesale baby safety products.
Many buyers in the children’s industry have attended this show, which is vast and offers a wide range of product categories.
It can be overwhelming, leaving you with a headache after two days, barely remembering any products, holding a stack of product brochures, and receiving follow-up contacts from suppliers without knowing whom to respond to. It can feel like you’ve accomplished nothing.
So, how can you efficiently find wholesale baby safety products that suit your market at this grand exhibition?
As an export salesperson with over ten years of experience in the children’s industry, here are some practical tips that I hope will help you:
Clarify Your Needs and Objectives
Before heading to the trade show, consider the following questions:
Who is your target customer group?
Children can be segmented by age (0-6 months, 0-1 year, 1-3 years, etc.), region (e.g., Germany, Italy, Poland, Czech Republic, or the entire European market), and economic level (high-end or low-end consumers).
What specific needs or trends exist in your market?
For instance, is consumption upgrading or downgrading in 2024? Are consumers prioritizing price, quality, or innovation?
Which specific types of wholesale baby safety products are you looking for?
There are many child safety products, such as bed rails, playpens, gates, nests, cribs, wedges, and monitors. You can use these categories to guide your visit to relevant booths.
Plan Your Visit to the Trade Show
The K+J exhibition is extensive and diverse, so it’s essential to plan your route ahead of time. Here’s how:
•Visit booths of suppliers you’ve already worked with or visited before, such as CHOCCHICK, which is located at Hall 10.1, Zone E, Booth 080 (10.1 E080). We invite our European clients every year, providing them with a list of new products we’ll showcase and complimentary tickets.
•Review the exhibitor directory and product categories on the official website or app to identify the best matches for your needs.
•Mark key exhibitors on the show map, like CHOCCHICK, which has a prominent location in the Chinese exhibitor area.
•Schedule your visit for September 3rd and 4th, 2024; the last day, September 5th, might not be as productive due to fatigue.
Focus on Quality and Certification of wholesale baby products
The quality of child safety products directly impacts user safety. Consider these aspects:
•Whether the products meet international safety standards and certifications, such as EU CE certification and EN safety standards. At CHOCCHICK, we can show you the relevant certificates.
•The materials and manufacturing processes used, including fabrics, iron, steel pipes, and plastics, must meet high standards regarding comfort, toxicity, strength, environmental friendliness, and stability.
On-Site Examination and Interaction
•Check the quality and design of the products firsthand. For example, at CHOCCHICK, we demonstrate the ease of installation and disassembly of playpens, their stability under different forces, and how to clean stains.
Baby Playpen
Multi-Function Portable Play Pen Easy One-Handed Newborn Baby Playpen
Features
- Safety: Baby playpens provide a secure environment for infants
- Portability: Most baby playpens are lightweight and foldable
- Visibility: They are usually designed with mesh or transparent sides
- Comfort: Playpens often come with padded mats
- Versatility: Many models include additional features like toys, mobiles
•Engage with exhibitors who provide detailed information about production capabilities, research and development, and after-sales service, supported by demonstrations and videos.
Comparison and Analysis
After collecting information, compare and analyze it carefully. Record the professionalism, strengths, product innovations, sales personnel expertise, and after-sales service of each exhibitor. For booths that do not meet your expectations, move on immediately; don’t waste your time and energy.
Establish Contacts and Follow Up
As a seller, in addition to keeping business cards and noting customers’ preferences, questions, and needs, I also ask for instant messaging contacts (such as WhatsApp) and send a summary of our conversation, booth photos, and product images to customers that evening. If there’s a photo taken together, I send it promptly to reinforce their memory. Urgent quotes are provided on-site, and for special requests, colleagues in China prepare them promptly.
By following these steps, you can more efficiently find suitable child safety products at the K+J Children’s Trade Fair. I hope these tips help you succeed at the exhibition and find the right partners.
Hopefully, we’ll meet at the CHOCCHICK booth!
