Exhibitions offer excellent opportunities for brand promotion and customer acquisition, and effective online marketing for trade is key to success.
As a brand specializing in baby safety products, CHOCCHICK has gained extensive experience in booth marketing at exhibitions.
In addition to designing an attractive booth and having professional staff, here are some online booth marketing tips to help you find better partners through exhibitions.
1. Targeted EDM Email Marketing to European Customers
Before the exhibition, send exhibition details, booth location, and highlight products to potential customers.
The email content should be concise and clear, emphasizing CHOCCHICK’s exclusive product launches during the exhibition, booth number, exhibition time, and booth address. This will spark customer interest and encourage them to visit.
2. Add Exhibition Invitation Images to Main Product Images
Include an exhibition invitation image in the sixth main image of each key product.
This image can display the exhibition time, location, and booth number, along with a brief invitation message.
This approach not only enhances brand exposure but also ensures that customers receive exhibition information while browsing your products.
3. Place Exhibition Invitation Images on Product Detail Pages
The detail page is the primary channel for customers to learn about products.
Placing exhibition information here ensures that customers see your exhibition invitation as they learn about the product, increasing the likelihood of them attending.
4. Design and Create Banners on the Store Homepage
The homepage banner is the best place to showcase your brand image and important information.
CHOCCHICK designs a special banner for the exhibition, highlighting the exhibition details and booth number.
This allows for quick communication of key information, attracting visitors to click and learn more.
5. Live Broadcast During the Exhibition
Live streaming before the exhibition is an effective way to attract more online customers.
Using online live streaming features, you can showcase exhibition previews and CHOCCHICK’s latest products.
Live broadcasts not only allow real-time answers to customer questions but also give potential attendees a preview of the exhibition atmosphere.
Infant Playpen Playhouse
Multi-Function Portable Infant Playpen Playhouse
Features
- Refreshing playhouse experience.
- Fairy-tale inspired space for kids.
- Combines fun, aesthetics, and stability.
- Whimsical window and door designs.
- Removable, adjustable pure white roof.
- DlY toy and light installation for day and night scenes.
6. Post Tips Videos
Before the exhibition, post some product videos through the “Exhibition Live” section in Tips.
The content can cover exhibition highlights, product feature introductions, or usage guides.
These videos can be uploaded to the store page on your website, further expanding the exhibition’s impact and attracting customer attention.
By following these six steps, CHOCCHICK can conduct comprehensive online booth marketing, ensuring greater exposure and customer attention during the exhibition.
If you’re also preparing for exhibition marketing, feel free to draw inspiration from these tips to help your brand succeed.
