Selecting products like best baby gate is fundamental and crucial for operations of baby products on e-commerce platforms like Amazon.
This concerns not only product safety and market adaptability but also directly impacts the store’s profitability, customer experience, and seller enthusiasm.
As a professional supplier of baby products, I will share how to choose a best baby door gate to help merchants select a suitable one.
The success of selecting a baby gate fence mainly involves considering the following steps comprehensively:
1. Market Research
(1) Market Demand Analysis
The baby safety gate subcategory is “Door & Stair Gates.” Based on keyword search volume and category sales, the total monthly sales volume for door gates is 296,699.
The market capacity is relatively large, and competition is relatively low. Among the sellers, 57% use FBA, 2% use FBM, and 40% are sold by Amazon itself.
(2) Small Size, Light Weight, and Low Shipping Costs
Most stair safety gate on the market are relatively light and small.
(3) High Search Volume Indicates High Market Demand
Market analysis reports include monthly sales, average prices, proportion of new products, and launch time for competitive door gate samples.
Use tools to backtrack core keywords and then use a spreadsheet to tally the main keyword monthly search volume, listing quantity, and monthly sales in the category.
The monthly search volume for door gates is quite large.
The top keyword “baby gate” has a monthly search volume of 644,400; “dog gate” has 199,798; and “baby gate for stairs” has 161,168.
These keywords are helpful for sellers to use in their product titles.
2. Competitor Research
After completing market research, start screening competitive baby gate products using tools such as Seller Spirit for data collection and analysis.
There is no brand monopoly or seller monopoly. The average monthly sales of baby gate are 2,996, and the best-selling brand, Regalo, has a monthly sales volume of 11,599.
The monopoly degree is calculated as 11,599 / 2,996 = 3.87. This index can be used to preliminarily determine the monopoly situation of top products; the larger the value, the higher the monopoly degree (generally a value above 5 indicates relative monopoly).
3. Preliminary Product Selection
Amazon has strict safety certification requirements for baby products.
To ensure the home depot baby door gate meets US safety standards, Amazon requires all sellers of such products to provide CPC certification, compliant with ASTM F1004-22 certification standards.
CHOCCHICK’s baby safety gate has this certification and testing report and has passed the ASTM F1004-22 test.
Durable Child Safety Gates
Durable Child Safety Gates with Easy Walk Thru Door, Mom’s Choice
Features
- Linkage latch design
- Open in 2 directions
- Gold safe height
- Holeless installation
- Reinforcing material
- eco-friendly process
- Universal design, no site selection
- No punching,No damage to the wall
- Auto-Close double lock design
In addition to safety regulations, also consider the product’s price competitiveness and packaging size.
CHOCCHICK’s baby gates have evolved to the third generation through continuous upgrades and updates.
Compared to the first two generations, they are more competitive in terms of safety, price, and accessories.
When developing products, we ensure they meet merchants’ needs, including safety standards, price competitiveness, and packaging size.
Additionally, consider product size and weight to optimize shipping and storage costs.
Furthermore, buyer feedback is a crucial reference factor.
Merchants who have purchased CHOCCHICK baby gates provide excellent feedback, helping them gain a better market presence.
End consumers also leave positive reviews on these merchants’ websites.
4. Profit Analysis
Profit = Sales Price – Cost – Commission – First Shipping Fee – FBA Fulfillment Fee – Other Fees.
- FBA Fulfillment Fee: After determining the size and weight of the baby gate, refer to the FBA fees of target competitive products using the Seller Spirit plugin or check the corresponding FBA fulfillment fee in the Amazon backend.
- First Shipping Fee: This is also determined based on the product size and weight. Therefore, the profit of a new product is mainly influenced by the procurement cost.
Other costs include promotion fees, storage fees, removal fees, compensation fees, return fees, coupon costs, etc.
However, these are temporarily excluded for new products, focusing only on the procurement cost of the baby gate.
As a supplier of baby safety products with our manufacturing factory, the cost is significantly reduced, and the product quality is guaranteed.
We also support bulk customization, making our baby gates more competitive.
5. Product Optimization of best baby gate
Compare the analysis results of competitive baby gates with your new baby gate to be listed, and summarize points for improvement.
Analyze aspects such as title, image, price, bullet points, description, A+, video, product material, color, and size.
Using the Seller Spirit plugin’s variant comparison feature, analyze which colors and sizes of baby gates are most popular, then select the most popular sizes for in-site advertising.
Utilize the AI review analysis feature of the Seller Spirit plugin to download reviews, generate analysis reports, analyze negative reviews to identify product pain points, and find breakthroughs for product development.
For products already being sold, we will design and optimize products based on merchants’ feedback to gain better market responses.
Conclusions
Successful product selection must meet market demand and be competitive. Choosing reliable suppliers and effective logistics strategies is key to ensuring product quality and timely delivery.
CHOCCHICK, as a professional baby product manufacturer, ensures product quality and timely delivery.
Our unique designers follow the above steps for analysis before designing, pricing, and differentiating products to develop competitive products.
Proprietary designs can also be offered for exclusive agency to merchants.
Our products meet many needs of Amazon and other platform merchants, including safety regulations, price competitiveness, and packaging size.
CHOCCHICK also provides free marketing materials and strategies to help customers analyze and improve their chances of sales success, making us a great win-win partner.
