About us

Creative products

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Exporting countries

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Years of R&D experience

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Annual
sales

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CHOCCHICK is committed to enhancing the parenting journey with contemporary home furnishings, simplifying the challenges of raising children.
Specializing in infant and toddler bedroom essentials, including safety products, cribs, and chairs, we prioritize safety, aesthetics, and durability.
CHOCCHICK strives to be a comforting presence throughout your child’s infancy, ensuring a harmonious and joyous parenting experience.

2011

CHOC CHICK was founded in Hangzhou.
Initially, we focused on providing comprehensive e-commerce services to global brands, driving their online growth.
We specialized in the baby and maternity sector,
partnering with renowned brands like Bobdog.
In our first year, we achieved over 50 million RMB in sales during Singles’ Day.

Foundation

2014

We transitioned to operating our own brand,
entering the baby sleep market with innovative baby cribs.
Our redesigned crib rail system offered unmatched convenience for parents.
In our debut year, our cribs became the top-selling item on Taobao.com,
with annual revenue surpassing 40 million RMB.

Brand Evolution

2017

We launched the first paint-free crib,
driving a major industry shift from painted to non-painted products. This innovation resolved major concerns about odors and environmental safety,
leading to nearly complete disappearance of painted cribs.
Today, we have sold over 500,000 paint-free cribs.

Industry Innovation

2018

We began our international journey, expanding to 63 countries within two years.
Our foreign trade department marked our entry into the global market.
In our first year abroad, our bedrails topped the sales charts in South Korea, with over 200,000 units sold.
In just two years, we reached 63 countries,
including major markets in Europe, the U.S., and Japan.

Global Expansion

2021

We addressed hidden global needs with our advanced baby safety products.
The bed rail 931 addressed separation anxiety and safety during sleep. Bed rail 2.0 became the top seller in its category for four consecutive years,
while the playpen industry saw a 300% compound annual growth rate over three years.

Market Insight

2024

We focus on expanding our range of baby safety products,
including playpens, bedrails, and baby gates.
Collaborating with designers from Japan and the UK,
we aim to capture a larger share of the children’s safety market.

Expanding Horizons

Future


We lead in intelligent sleep solutions for children.
Our comprehensive smart sleep systems ensure
better sleep for every child and parent.

Dreaming Forward

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